With the picture of the fisherman clubbing tuna to death burnt into my memory, I recognize that I am now a veteran of the blood-soaked processes lurking behind the labels' serene photograph of a fishing jetty and an azure sea. Like someone running into an old friend in a strange land, I am surprised and a little moved when I stumble across a reel of bright-orange labels long familiar to me from my local supermarket.That fish taken out of the water several continents away could in a matter of hours be here in a warehouse in Northamptonshire is evidence of nothing short of logistical genius, based on a complex interplay of technology, managerial discipline and legal and economic standardization. The following are my favorites notes from Alain De Botton's The Pleasures and Sorrows of Work.
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